Brand Enthusiast. Educator. Storyteller. Community Advocate.
Motivated by the Possibilities
Today's Consumers (and employees) exist in many different forms creating the most diverse consumer base (and workforce) ever. From millennials to multicultural backgrounds, companies have a chance to seize the moment and highlight themselves to meet unique niche markets' wants and needs. With business objectives focused on attracting these particular customers and retaining top talent within their organizations, diversity and inclusion efforts play an integral and essential part in an organizations' success. Being a unique consumer myself, I welcome opportunities to combine my professional skillset n perspective as a black female consumer.
Committed to the Field
A native of southwest Virginia, Shelva has spent most of her professional career in the Washington, D.C. metropolitan area. Beginning as a student at Howard University, her interest and career aspiration have always focused on Marketing, Communications, Brand Management, and Public Relations. Over the years, Shelva's roles within various organizations such as Ford Motor Company and Allstate Insurance exposed her to consulting, developing business strategies, and executing multiple projects simultaneously. Shelva thrives in an environment to exercise various communication skills and welcomes the opportunity to contribute to an organization's brand and reputation management practices. Most importantly, Shelva takes her invaluable work experiences and shares those learnings with nonprofit organizations to further their social causes.
Focused on the Consumer
Over the years, my experience has taught me the significance of consumers' buying power. I've learned that consumer spending is heavily influenced by brand identification and established reputations. Marketing and communications tell the story and create the experience for customers. That's where I contribute to the bottom line: building solid reputations for consumers' consideration. Marketing and communications hold power to tell your story to your customers.
Passionate for the Cause
How great would it be to connect nonprofit organizations and their causes to major corporations and their infinite resources? That's where I come in. There's a skill to fostering these relationships: which create a mutually beneficial opportunity for both parties. From the beginning of my career, I've contributed to various business strategies connecting these innovative companies to organizations existing to make a difference and inspire change in our society.
“As a professional in communications, I have a personal commitment to expanding my knowledge in corporate branding, multicultural marketing, and strategic communications.”
-Shelva Clemons, Ph.D.